Challenge

UrbanBliss Fashion, a brand dedicated to ethical and sustainable clothing, faced significant obstacles in expanding its online presence. Despite cultivating a devoted customer base, their digital footprint was limited. This was largely due to insufficient keyword targeting, inconsistent content creation, and a lack of marketing strategies specifically designed to drive sales. Their paid advertising efforts were characterized by high cost-per-click (CPC) rates and a low return on ad spend (ROAS), with organic traffic accounting for less than 30% of their overall revenue.

Strategy Implemented

MarTech Union devised and executed a comprehensive, full-funnel digital growth strategy that integrated SEO, content marketing, and targeted paid advertising campaigns.

Our actions included:

• Deep-Dive SEO Audit: Conducted a thorough examination of the website's SEO, addressing technical issues, refining meta descriptions, and optimizing Core Web Vitals for improved performance.
• Strategic Keyword Research: Identified and targeted transactional and long-tail keywords to attract users actively seeking to make a purchase.
• Content Curation & Creation: Developed a robust content plan encompassing blog posts, style guides, influencer partnerships, and engaging shoppable video content.
• Performance Marketing Campaigns: Launched targeted Google Search and Shopping campaigns, complemented by Meta remarketing ads to re-engage past visitors and drive conversions.
• Website Enhancement: Improved the user experience (UX) and user interface (UI) of their website, focusing on faster loading speeds, mobile optimization, and a streamlined checkout process.
• Analytics Integration: Implemented advanced marketing analytics dashboards for continuous, real-time monitoring of campaign performance.